We design brands people feel were made for them.

Because we take the time to truly understand your business, your customer and your vision.

Medal Tally is a Sydney-based brand strategy and packaging design studio specialising in food and beverage, FMCG/CPG, beauty, and wellness brands across Australia and internationally.

We work with emerging brands and growth-stage businesses in food and beverage, beauty, and

FMCG/CPG that are ready to compete on shelf, not just exist on it.

Whether you are launching your first product, extending a range, or evolving a brand that has

outgrown its identity — this is where to start.

Examples of what we can do for you

FMCG/CPG PET FOOD

Gourmet Delight

A national cat food brand needed to modernise without losing the customers it had spent years building. We evolved the visual system across 12 SKUs, sharpening shelf navigation and reinforcing premium positioning, without starting from scratch.

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FMCG/CPG PET FOOD

Bunji Native Superfood PetCare

A new Indigenous-owned dog food brand entering a crowded premium pet food market needed packaging that carried both cultural integrity and commercial credibility. We built the full brand and packaging system from the ground up.

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WELLBEING

Hinterland Health Retreat

A wellness retreat in Queensland's Sunshine Coast hinterland needed a brand identity as considered as its offering. We created a visual language rooted in place, designed to attract a discerning client who buys on feeling as much as function.

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BEAUTY & WELLBEING

OmniVeda

A deeply personal Ayurvedic wellness brand needed to make the leap from market stall to shelf-ready product. We translated years of knowledge and passion into a brand identity that could hold its own in a professional retail context.

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FMCG/CPG FOOD

South Australian Gourmet Company

A proudly South Australian food brand built on a simple belief: premium quality, local ingredients, accessible to everyone. Brand strategy, identity, and packaging design across a diverse product range, with a logo mark drawn from the shape of the state itself.

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GOURMET FOOD

Taste of the Caribbean

Jacqueline Dedier built her Caribbean hot sauce range on heritage, family recipes, and bold authentic flavour. The brief was to translate that story into a brand identity and packaging system that could compete on shelf while staying true to its roots. The result is a brand as vibrant and distinctive as the product inside.

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for more projects - click here

Twenty-five years working with major FMCG brands and agencies around the world. Now applying that same level of thinking to brands that are ready to grow.

We work with a small number of clients at any one time. That is deliberate. It means your project gets our full attention, our honest input, and design that is built around your specific brief — not adapted

from someone else's.

Grounded in research, category expertise, and instincts fine-tuned over decades.

ANNEKE ZILICH, CREATIVE DIRECTOR

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Clients and Brands I have worked with

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If any of these questions sound familiar, let's talk.

Can you provide guidance and ideas for naming my startup or product?
We are launching a new product. I need packaging that will convey my brand and what it does and connects with its intended target market.
Packaging choices are so overwhelming.
I want to be eco-friendly but where do I start? Carton, bottles, pouches, labels, flow wrap.
I need form, function and packaging production help.
I have a design idea but I don’t not know how to supply artwork to a printer
Can you provide advice on managing and coordinating the printing process for packaging artwork?

We are in need of a FMCG specialist designer to handle our packaging rollouts and new product developments (NPDs). Can you help cost-effectively?
Range extensions. We have some new variants of a successful product, can you roll these out?
I need a fresh eye on my current range whilst launching a new product within the range.
We have a product review with a supermarket, can you help?
Trends are changing in our market. Should we consider changing our packaging?

As a design agency with overflow work, how can I collaborate with a graphic designer like you in a white-label design model?
Can you provide examples of successful packaging rollouts and NPDs that you have done for design agencies?
Will you expose the designs to take public credits?
Do you sign any NDAs?
We are creating a marketing plan which needs packaging design concept visuals, can you provide those?

What my clients say

MedalTally was everything we could have asked for in a packaging designer and then some. Anneke was prompt, professional, high quality, knowledgeable and passionate and her designs are amazing. We especially loved how she took concept art into actual stores and took photos in-situ so we could see how it was going to work out. We are so grateful for her work!
Will definitely engage her skills again in the future and if you're looking for a competent and talented designer, you won't find better.

Sebastien Eckersley-Maslin

Founder at Phyllome

Book a free 30-minute strategy call