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We design brands people feel were made for them.

Because we take the time to truly understand your business, your customer and your vision.

 

Medal Tally is a Sydney-based brand strategy and packaging design studio specialising in food and beverage, FMCG/CPG, beauty, and wellness brands across Australia and internationally.​
 

We work with emerging brands and growth-stage businesses in food and beverage, beauty, and

FMCG/CPG that are ready to compete on shelf, not just exist on it.

Whether you are launching your first product, extending a range, or evolving a brand that has

outgrown its identity — this is where to start.

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Examples of what we can do for you

Safcol Tuna

FMCG/CPG

Safcol Tuna

Safcol engaged us to redesign its core 95g wild caught tuna range, one of Australia's most established seafood brands.

Gourmet Delight

FMCG/CPG PET FOOD

Gourmet Delight

A national cat food brand needed to modernise without losing the customers it had spent years building. We evolved the visual system across 12 SKUs, sharpening shelf navigation and reinforcing premium positioning, without starting from scratch.

Bunji Native Superfood PetCare

FMCG/CPG PET FOOD

Bunji Native Superfood PetCare

A new Indigenous-owned dog food brand entering a crowded premium pet food market needed packaging that carried both cultural integrity and commercial credibility. We built the full brand and packaging system from the ground up.

Hinterland Health Retreat

WELLBEING

Hinterland Health Retreat

A wellness retreat in Queensland's Sunshine Coast hinterland needed a brand identity as considered as its offering. We created a visual language rooted in place, designed to attract a discerning client who buys on feeling as much as function.

OmniVeda

BEAUTY & WELLBEING

OmniVeda

A deeply personal Ayurvedic wellness brand needed to make the leap from market stall to shelf-ready product. We translated years of knowledge and passion into a brand identity that could hold its own in a professional retail context.

South Australian Gourmet Company

FMCG/CPG FOOD

South Australian Gourmet Company

A proudly South Australian food brand built on a simple belief: premium quality, local ingredients, accessible to everyone. Brand strategy, identity, and packaging design across a diverse product range, with a logo mark drawn from the shape of the state itself.

Twenty-five years working with major FMCG brands and agencies around the world. Now applying that same level of thinking to brands that are ready to grow.

We work with a small number of clients at any one time. That is deliberate. It means your project gets our full attention, our honest input, and design that is built around your specific brief — not adapted

from someone else's.

 

Grounded in research, category expertise, and instincts fine-tuned over decades.

ANNEKE ZILICH, CREATIVE DIRECTOR

Anneke Zilich of Medal Tally

Clients and Brands I have worked with

If any of these questions sound familiar, let's talk.

  • Can you provide guidance and ideas for naming my startup or product?

  • We are launching a new product. I need packaging that will convey my brand and what it does and connects with its intended target market.

  • Packaging choices are so overwhelming.
    I want to be eco-friendly but where do I start? Carton, bottles, pouches, labels, flow wrap.

  • I need form, function and packaging production help.

  • I have a design idea but I don’t not know how to supply artwork to a printer

  • Can you provide advice on managing and coordinating the printing process for packaging artwork?

What my clients say

MedalTally was everything we could have asked for in a packaging designer and then some. Anneke was prompt, professional, high quality, knowledgeable and passionate and her designs are amazing. We especially loved how she took concept art into actual stores and took photos in-situ so we could see how it was going to work out. We are so grateful for her work!
Will definitely engage her skills again in the future and if you're looking for a competent and talented designer, you won't find better.

Sebastien Eckersley-Maslin

Founder at Phyllome

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