CASE STUDY

C H A L L E N G E S

After launching a subscription service featuring a diverse array of Indian specialty dishes, SpiceCraft identified a niche in the market. Customers particularly enjoyed preparing authentic Butter Chicken, a classic Indian dish, but often struggled to achieve the correct balance of flavours. The provision of authentic spice combinations, coupled with easy-to-follow instructions through an engaging booklet and online videos, made transitioning to a retail offering a feasible option.

However, the elaborate packaging designed for the subscription box was not cost-effective for a retail environment, despite its popularity among SpiceCraft’s client base. While Woolworths expressed interest in the product, the price point was deemed too high for their customers. In response, SpiceCraft curated a selection of Indian favourites, as determined by customer preference, and transformed them into compact cooking kits. A unique naan bread mix and Lassi mix was also introduced to enhance the overall offering.

S O L U T I O N S

The new packs not only uphold the Brand’s signature style but also evolve into a vibrant range that seamlessly blends Indian authenticity with contemporary design. We’ve innovatively crafted a unique box, the opening of which mirrors a smile, a nod to the Spicecraft logotype. Essential claims and product information are prominently displayed in standout boxes, facilitating a swift consumer experience. By showcasing the delectable end result on the packaging, we not only whet appetites but also inspire consumers to venture into new culinary experiences.

spicecraft.com.au